Our Story

 Our Story – Horsed Beauty & Home

Founded in 2015 by Lul Ali, Horsed Beauty & Home was born from a passion for timeless design, culture, and comfort. Lul is the founder of the Binghazi Group, which also created the beloved brands Binghazi Jewellery and Guriga boqarada — all rooted in Somali heritage and built on trust, quality, and community.

After relocating to Sweden in 2015, Lul opened her first home showroom in Gothenburg, where Binghazi Home began to flourish. What started as a small, inspired project has grown into a curated destination for modern, soulful, and culturally rich home living.

Today, Horsed Beauty & Home serves customers across Sweden, throughout Europe, and around the world — offering beautiful, accessible decor that speaks to both tradition and contemporary taste.

“Rooted in Somali heritage. Styled for the world.”